Why You Need A Portfolio Website of Your Own
Posted on January 22, 2010
So you have finally decided to take that first big step in your career change towards the world of freelancing, but there is just one hitch – you have no idea where to find your first clients and customers.
A few years ago you would have to act solely by means of local businesses and private residents of your community in hopes that someone, anyone you know could lead you to a potentially high paying client for your freelance work.
Writers always had it easier because there were hundreds of magazines and newspapers who always needed freelancers on a day to day basis – but if you were a web designer or a software programmer, chances are you were out of luck. But that was back before the internet wove its way into homes across the world.
Finding customers for your fresh freelancing operation has never been easier thanks to the internet. People and companies looking for freelancer workers to help them with a project or two are all over the place and can help you get started in the freelance world if you are lucky enough to find a client that will work with you time and time again.
Furthermore, as a freelancer you can also use the internet to your advantage to advertise your services on various forums and other freelance web resources. In these situations, instead of you looking for some prospective clients, they look for you – allowing you to focus on whatever tasks and projects you are currently working on for others.
As an up and coming freelancer, the first thing you must do when looking for clients is to get your name out there. Let people know who you are, what you do, how well you do it, and what you can do for them.
Potential clients love a freelancer who is willing to get the job done right the first time on a timely manner, and if you have no prior experience, you may have trouble getting high paying customers to trust you right off the bat.
However, if you start with a few low paying jobs, you will quickly find that you can advance through the ranks very rapidly and soon be able to net all of the projects that will allow you to keep your freelance business self sufficient.
There is no better way to get off on the right path as a freelancer than to assemble a clear, concise, and focused portfolio of your work.
You can either include this portfolio as an email attachment when you apply for positions offered to you by clients, or if you have some web design skills you can create a personal portfolio website that outlines all of the specific projects that you have worked on over the years for various clients.
Whatever type of portfolio you choose to create, be sure that it is targeted to the audience you are trying to attract, as there is no sense in including work you did as a software programmer if you are looking for work as a freelance photographer for example.